Ferreyr founded her first company at twenty, Fesa Enterprises, a specialty retail company with sixteen mall kiosks along the West Coast, and sold it in 2008. She has founded and run several businesses since, and is currently building an AI company in stealth.
At 15, she received a scholarship to attend Bard College at Simon’s Rock. Instead, at 16, she decided to attend law school in Brazil at PUC-Rio. Later, she pursued a double major in Philosophy and Financial Economics with a concentration in Computer Science at Columbia University.